The hashtag has been around for a while now, and have been used countless times on all of the social media platforms that you can think of, such as Facebook, Twitter, Instagram, TikTok, and more.
A hashtag is a label that people use that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help them filter information.
So, you might be wondering why somebody would use hashtags in the HVAC industry. Well, if somebody is searching for a service (such as your type of HVAC B2B service) online, hashtags can help them find what they\’re looking for quickly and easy. This can help bring in more potential clients who are looking for the things your business can provide them.
Effective hashtag use requires research and consideration, as well as a more measured approach to applying tags so you will see optimal discovery with your audience.
Social Media Today asked there #SMTLive Twitter chat community for their thoughts and opinions about hashtags, which was then used to create an over view of basic hashtag strategy.
![\"Hashtags](\"https://www.socialmediatoday.com/user_media/diveimage/hashtags_101_info1.gif\")
Source – Social Media Today
