Are you thinking of investing in a franchise for your HVAC business? Do you want to reach a bigger market?
If so, it can be a life changing decision that requires a lot of thought, research and consideration before you ultimately make the decision. Despite the challenges that comes with franchising your business, there’s a lot of benefits to creating a franchise out of your business.
In the realm of SEO, search marketers are faces with an ever present hurdle of scale for each business location. For each new physical new location, there has to be more content written for each of them, as well as more landing pages that have to be upkept and maintained.
With more of all of that, there is a greater chance that you’ll run into issues regarding SEO.
The minds behind Go Fish Digital has had to deal with their fair share of franchise businesses from an SEO perspective. They’ve been able to identify many of the common problems with their SEO campaigns, as well as how to solve them. Check out their post over on Moz’s website for their guide on to franchise SEO.