Are you looking for current news, information on your favorite brands, or you’re just looking for some relaxation time? You will probably turn to social media to help out with that. Because there’s so much to see on social media, it’s easy to see why we spend so much time with it.
With everybody constantly partaking in social media, it’s not s shock that it can be a great place for businesses.. After all, almost half of the world’s people are on social media. More than 50% of them use social media to research products they’re thinking of buying.
Since there is such a prominence in social media for business, it’s important that those businesses have some sort of social media marketing plan in place.
But how do you know how these marketing plans are working well or bombing? To get the answers to these questions, you need to look at your social media activity and the data it generates to see what is happening. This is what they call social media audit.
In a nutshell, a social media audit is a review of your social media activities and how well they’re meeting the objectives of your social media marketing plans.
If you feel that your social media marketing plans need some tweaking, or you want to create your first one, then it’s time to check out Social Media Examiner’s 9 step checklist on how to audit your social media marketing plan.
Here’s a quick rundown of the steps:
- Catalog your social media profiles
- Collect content and followers analytics
- Identify top-performing content
- Review key performance indicators
- Look for patterns and trends
- Check audience metrics
- Measure ROI
- Establish new KPIs
- Adjust your future social strategy
For the full post and all the details on each step, check out the full post here!
