In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is an important aspect of any business because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness of those changes.
In the following LYFE Marketing video, they will go over what PPC management is, and all it has to offer your business.
