Depending on how a website is created, kept up and maintained, the quality of it can vary. Sometimes it can be a good site, sometimes, not so much. When you have a site that is the centerpiece of your brand and business, you don’t want it to be a bad website. If it’s bad, people will not want to do business with you through it, meaning your overall profits will certainly go down.
It’s a good idea to step back and take a good long look at your site and ask, is this a good site? You want to make sure you take care of as many problems and issues as you can now before it comes back to bite you. Technical issues can pile up, and if left untreated, it can really bog it down.
Before this happens, it’s a good idea to evaluate the quality of your website before anything like that happens. You should ask about your site’s flaws, and how get them fixed right.
Search Engine Journal has a post that focuses on 50 questions that are important to ask so you can find out how well your site is doing.