Google, along with other search engines, are always changing and evolving in an attempt to make things more convenient for their users.
It used to be that if you want your content to found through Google, all you had to do is stuff your content with the right keywords and you’d rank high. But that’s all changed now.
Google’s goal is to help users find the most helpful and valuable information to a user’s search. It went from focusing on keyword stuffed content to content that people could actually use.
If you want your website to rank higher and get ahead of your competitors in the SERPs, you’ll need to start creating authoritative content.
Thankfully, creating authoritative content isn’t as hard as you might think.
On the first day of SMX Advanced 2022, Jaimie Clarke opened with a keynote that was packed full of insights around creating authoritative content that Google ranks and searchers need.
Clark shared five tips during her SMX Advanced keynote on how to develop authoritative content for Google and searchers, including:
- Focus on depth, not breadth
- Build topical authority
- Have a purpose
- Present content in the most useful way
- Demonstrate your E-A-T
For more details on these tips, check out the Search Engine Land post here!