These days, a lot of people are on one or more different social media platforms. But with all the social platforms that we have available to use now, it can add more stress and work for social media marketers trying to advertise for their brand. We have classics like Facebook and Twitter, while we have newer ones like TikTok, Vero, Clubhouse and Lasso, among others.
This social media expansion really makes social media marketer’s jobs a lot tougher since there’s more platforms they will have to contend with. Which platform has the best ROI? What app is most of your audience using? What platform’s aren’t even worth the effort?
HubSpot surveyed over 500 marketers to find out what the biggest challenges social media marketers will be dealing with in the year to come. The HubSpot article I will link you to below will show you how to prepare for 2022.