Getting your marketing emails opened and read is critical for HVAC businesses looking to generate more leads and sales. However, with inboxes flooded and attention spans short, crafting an email campaign that cuts through the noise is certainly easier said than done.
In this post, we’ll share an infographic from Lessiter Media where they share their 5 tried and tested best practices for writing emails that get opened, read, and drive reactions from your b2b HVAC contacts. These tips are designed to help you boost open and click-through rates so you can get your HVAC products and services in front of more of the right buyers.
We’ll specifically cover optimizing your email frequency, “from” details, subject lines, preheaders, and body content. Follow these recommendations and you’ll be well on your way to sending emails that get the engagement levels you’re after. Let’s dive in!
Check out the infographic below for more information.