4 Mistakes You’re Probably Making With Your B2B and Lead Generation Paid Media

It’s human nature to make mistakes. This can happen in our personal lives, our social lives, and even in business.

In this Ignite Visibility video, they cover four mistakes you might be making with your B2B and Lead Generation Paid Media.

By checking out these mistakes, perhaps you can either fix things if you are making any of these mistakes, or you can avoid making them in the future.

Here are the four mistakes they cover:

  1. You’re not taking the time to set up your tracking correctly
  2. Because your tracking is set up incorrectly, you’re not able to give the right and necessary information to the ad platforms to facilitate optimization
  3. you’re not focused on your Sales Qualified lead
  4. You don’t have the right attribution settings running or you don’t have a clear way to collect data

Scott Davenport

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