As a marketer, you want to be sure you’re always on top of trends. This way, you can adjust to the ever-changing marketing landscape. One of the things that has always been a consistent over the years that has changed quite a bit in strategy is blogging, which is a critical element for an business.
Blogs are a strategy that have gained popularity among businesses. With 6 million blog posts being published every day, that’s a big indication that blogging is a pretty big deal to any business.
Blogs help keep your audience engaged, while they share relevant and helpful content. They can attract new prospects and clients, all while building your brand and though leadership. Blogs can help your business advertise while sharing meaningful content, as well build trust with your audience.
Neal Schaffer wrote up a post where he shares some business blogging statistics that can help you decide what your business needs to do in order to maximize your digital marketing through your blog.