If you\’re thinking of changing your HVAC website\’s hosting provider, will there be an impact on your SEO and search rankings? If so, will it be good or bad? Google\’s John Mueller answered this in a recent Ask Googlebot video on YouTube. Here\’s the question that was asked by a viewer: “Does migrating a website […]

One of the key things you should focus on when it comes to your digital marketing strategies is content curation. With curation, even with an HVAC related business website, it can help you become a trusted referrer of valuable information, as well as assist in extracting the best available content and presenting it to your […]

When you are doing a website audit for your HVAC business, something you\’ll want to know about are security headers. Security headers are typically overlooked by a lot of business owners and webmasters. There is chance you may not know what a security header even is, and in this case, they are directives used by […]

We will soon be seeing the end of Google’s Expanded Text Ads, which will happen in June of this year. In it’s place, they will be replaced by Responsive Search Ads as the default text ad type. If your business is still utilizing these types of ads, you may want to listen up! In the […]

On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users. The following markets that dynamic descriptions for Dynamic […]

Are you looking to get more likes, comments, shares and engagement on your HVAC social media posts? If so, it all starts out with an understanding of the exact types of content you’ll have to create in order to get more engagement. Adam Erhart created the following video where he shows us social media content ideas […]