Repurposing content is a strategy that not every marketer is taking advantage of, and in reality, they should. The idea of recycling content you’ve already created is great, because you can use that to reach a wider audience, or keep it fresh in their minds.
Creating new content is obviously great, but that tactic ends up being a one and done situation. You create the content, and then just forget about it. The video is slowly forgotten.
But you can bring it back from the dead by utilizing it in new and creative ways that benefits you as a brand, and keeps you in the public eye.
But what are some ways you can repurpose content that will bring about maximum reach to your audience?
Alex Cattoni has come up with 19 ways you can do just that!
