Remarketing should be a common term for many of us at this point, and if you haven’t, that’s okay! Remarketing gives you the chance to reach out to customers who previously visited your website with ads. If you visit a website without making any sort of purchase, conversion or call to action, then this is where remarketing comes in to save the day. It can help bring those customers back to finish what they started.
A successful remarketing campaign relies on data that shows how the consumer or client interacted with your site and the items or services they were interested in during that initial visit.
Because Google is phasing out third party cookies, markets will need to make use out of first party data to create an effective marketing campaign.
Jason J. Zotara has put together ten remakreting tools that you can use to assist you in creating a winning conversions for your brand. You can find this post over on Search Engine Journal!