Having a content marketing team is an important aspect of your HVAC marketing team.
Why content team is important? A content team is responsible not only for releasing quality content that “talks” to a specific audience, but also for monitoring its performance and how it affects marketing efforts. They will be the ones to help get the right message out to the right people.
The team you create to work on your business’ content marketing needs to be able to to take all of their marketing knowledge, creativity and overall talent to mix everything together just right to make sure everything both works, as well as work well together.
But how do you create an exceptional content marketing team?
Check out Search Engine Journal’s column where they show us how to build an exceptional team that will help reach your marketing goals.