As we start making our way deeper into 2023, some may argue that keyword research is no longer a crucial aspect of SEO. However, it remains an integral component of any successful SEO and SEM marketing campaign. Through keyword research, SEOs and marketers can identify the terms and phrases that potential customers use to search for their products or services, allowing them to tailor their content to meet their target audience\’s needs and interests.
With numerous tools available for exploring effective keywords, such as Semrush, Soovle, Jaaxy, and Google Search Console, the emergence of generative AI tool ChatGPT adds to the abundance of options. Although it has the potential to provide valuable insights into keyword trends and popular search terms, it should not be the sole tool used for keyword research.
In a Search Engine Journal article, Daniel Smullen highlights how ChatGPT can be a valuable addition to an SEO toolkit as a free keyword research tool. While cautioning against overreliance on ChatGPT, he showcases the benefits of using it for keyword research and explains how it can enhance an SEO strategy.
Discover a plethora of excellent ideas for generating keywords to use in your marketing campaigns by exploring Smullen\’s post on using ChatGPT for keyword research.
