When you’re marketing a B2B, you want to make sure that you have a well put together B2B multichannel funnel strategy.
Utilizing a number of channels through a marketing campaign can help you improve connections, leads and conversions. By connecting with your target audience in ways that fits with their unique needs and preferences, you’ll increase the chances that they will purchase from you and your company.
In a Search Engine Journal post, Alex Macura has created a five step guide that shows marketers how to reap the benefits of an effective B2B full funnel marketing with multichannel strategy and tactics!
