OpenAI is set to make a significant move in the world of artificial intelligence as it plans to integrate its SearchGPT prototype into ChatGPT before the end of 2024. This integration could potentially revolutionize the way we interact with and consume information online.
Varun Shetty, OpenAI’s head of media partnerships, revealed this news at an event for news publishers. While SearchGPT was initially introduced as a temporary experiment, its integration into ChatGPT signals OpenAI’s commitment to enhancing its AI capabilities and addressing the growing demand for more comprehensive search results.
However, the integration of SearchGPT into ChatGPT raises questions about how news publishers will be compensated for their content. Shetty hinted that publishers might primarily benefit from increased traffic and clicks rather than direct ad revenue sharing. This approach aligns with the evolving landscape of search, where users increasingly seek answers and information rather than simply browsing through links.
Shetty emphasized the importance of balancing user experience with publisher needs. While users desire quick and accurate answers, publishers require proper attribution and traffic to their websites. OpenAI aims to create a system that effectively addresses both these demands, fostering a mutually beneficial relationship between users and content creators.
While AI-generated news content is not a focus for OpenAI, Shetty acknowledged its potential to assist journalists and content creators in various ways. By automating tasks like story recommendation, photo selection, and context creation, AI can streamline the content production process and help creators reach wider audiences.
The integration of SearchGPT into ChatGPT could have a significant impact on the search landscape. While it may not immediately challenge Google’s dominance, ChatGPT’s large user base and powerful generative capabilities position it as a potential contender. As a result, generative engine optimization (GEO) is likely to become an increasingly important aspect of SEO strategies.
The report. OpenAI exec rules out sharing revenue from SearchGPT with publishers, for now
