Search engine marketing (SEM) has gotten quite complicated since it first was introduced back in 1997 (although you could argue it was first launched back in 1991 with the release of the first website.
These days, it can be quite difficult figuring out exactly how much you should be spending on it, and what your monthly budget should be. It can be a hard thing to figure out when you are doing SEM for your own business website, but when you are doing it for others, it can make it even more challenging.
It can be easy to ask what the simplest solutions are, how cheap can it be, and how fast can it be done, but the answers are much more challenging to answer. There are usually so many factors that goes into it that giving a simple answer is just out of the question most of the time.
Like Justin Jacobs says in his recent ACHR article, “Contractors often ask these short questions, and they require long, in-depth answers.”
but how do you answer these questions without giving short and simple questions?
Check out Justin’s post over here and read the full ACHR article!