In today’s business market, every brand out there is fighting for their slice of the limited market in which they find themselves. Because of this, it’s important to know who your competitors are and what they’re offering. This is why it’s important to do a competitor analysis so you can cut through the noise, and establish a unique selling point and formulate your own business strategy. This way, you can respond to rival marketing campaigns and set your prices competitively, ultimately bringing more competition to your side.
In this episode of Moz’s Daily SEO Fix, Hannah shows you how to pinpoint your closest SEO competitors with the True Competitor feature in Moz Pro.