Search engines are a gateway to visibility. Countless people perform searches online every day, and we do it without even thinking about much of the time. If we want to know something, we type in a query and are instantly provided with millions of websites that will help provide the answer. This sort of visibility […]

Search engine marketing (SEM) has gotten quite complicated since it first was introduced back in 1997 (although you could argue it was first launched back in 1991 with the release of the first website. These days, it can be quite difficult figuring out exactly how much you should be spending on it, and what your […]

There are always going to be times when we make mistakes, regardless of what we are doing. It\’s just how it is….we\’re humans. We make mistakes in our personal lives, as well as in our professional ones. In this case, marketers are totally capable of making the occasional whoopsy when they\’re doing SEM. It\’s a […]