During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords. They asked: “Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?” Then, a […]

One of the most used metrics for keyword research is keyword search volume, and despite that, it\’s also misunderstood at the same time. According to WordStream: “[K]eyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe. Keyword search volume is typically averaged over a set timeframe to […]