In SEO, title tags are quite important, as they can provide both users and search engines with the correct context on the respective page. When your webpage gets crawled by a search bot, they\’ll take note of the meta title-tags and use keyword in each one to better understand what that page is about and […]

Are you running your own HVAC business, or work for one? Perhaps creating a podcast for your HVAC business is a great idea if you haven\’t thought about doing it already, especially if you have your own unique sets of insight into the HVAC field. With podcasts, they allow you to share knowledge with your […]

In the SEO industry Google ranking factors are certainly a big topic to marketers. Although there have been some ranking factors and signals that were actually confirmed by Google, there are still hot topic discussions about what is and what isn\’t ranking factors. In the following Search Engine Journal video, they discuss what is fact […]

What is the difference between absolute and relative URLs? The big difference is that absolute URLs will always include the domain name of the website with http://www. Relative links show the pat to the file or refer to the file itself, which is useful because it can transfer a user from point to point within […]

If you\’re using Google Ads to get your HVAC brand out there to more people through Google, more than likely you\’re using Google Ads Editor to do it. By using Google Ads Editor, you can export and import files to share proposals or make changes to an account. You can even view stats for all […]

Google Ad announced that it is launching a new budget report that will help your HVAC business visually your monthly campaign spend behavior. It\’ll help you easily see what your daily spend is, all of your campaign\’s monthly spending limits, monthly spending forecast, cost to date, and even budget changes that got changed during over […]