Struggling to gain traction with your Instagram marketing for your B2B HVAC business? You’re not alone. While Instagram might seem like a platform better suited for B2C companies selling trendy shoes or delicious pastries, it can be a powerful tool for B2B businesses as well. The key is understanding how to use it effectively to […]

Are you an HVAC business looking to connect better with other companies in the industry on Instagram? Struggling to come up with creative video content ideas that showcase your B2B products and services? Well, this is for you. Social media expert Angie Gensler has put together a valuable new resource – a compilation of 75 […]

As a very image and video centric social media platform goes, Instagram has become one of the biggest destinations for B2B marketing over the past few years. As visual and video content popularity skyrockets, Instagram offers businesses an incredibly amazing platform that allows them to demonstrate their expertise, nurture leads, and build brand awareness. Of […]

Instagram Reels are short, entertaining videos that can be created and shared directly on Instagram. As video content becomes more popular on social media, Instagram Reels provide a great opportunity for HVAC businesses to promote their brand and services to other businesses in the industry. Using Instagram Reels for B2B marketing offers several key benefits […]

Are you interested in promoting your HVAC business on Instagram or ensuring that your existing Instagram presence is effective? If that\’s the case, Instagram has recently unveiled a refreshed guide that outlines the various advertising formats available to advertisers. This comprehensive overview provides valuable insights into the best ways to utilize each format, including recommendations […]

So you’re considering advertising online, but you aren’t sure which platform is better – Facebook or Instagram? In this White Shark Media video, they explore the advantages of both platforms and why using both can do wonders for your business. Also, they share tips for maximizing your advertising efforts at the end of the video!