Being able to calculate your customer acquisition cost (CAC) is one of the most impactful metrics you need to understand as either a marketer or business owner. In this video, Elevate Digital shows you how to understand the different methods of calculating your CAC, and the common mistakes you should avoid. They even go over […]

Many marketing metrics are indicators of success, including conversion rates and visits. But, Cost Per Acquisition (CPA) is a financial metric that is used to directly measure the revenue impact of marketing campaigns. According to Big Commerce, Cost Per Acquisition “measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is […]

If you’re wondering if you should attempt to lower your Cost Per Acquisition (CPA), you’re on the right track to saving some money. In general, your CPA will be higher than your cost per click, that means not everybody clicking on your ad will make the jump to being a customer. It stands to reason […]