Before we go any further, let’s define keyword cannibalization. Keyword cannibalization is when you have various website pages (such as articles an blog posts) that all rank for the same search query in Google. So if you have two or more pages on your site that contain content that is too similar to each other, […]

When a company either creates new products or introduces a new service, their ultimate goal is to attract a few of their existing customers/clients and an even larger number of new potential customers/clients in order to increase their customer/client base. In this episode of Whiteboard Friday, Tom Capper talks about an issue that a good […]