Video content has emerged as a powerful tool for businesses to establish a strong brand identity and foster meaningful engagement with their audience. As consumers increasingly gravitate towards visual storytelling, the ability to communicate effectively through video has become a crucial component of any successful marketing strategy. This phenomenon holds true even in the realm […]

According to a report by Accenture, There are currently 2.2 billion loyalty memberships in the US alone. The report also confirmed that 90% of the companies have a some kind of variation of loyalty program. The reason why brands still utilize loyalty programs to this day is because they know that a retained customer is […]

Customer loyalty is a pretty important aspect of any business, especially to smaller businesses out there. Without customers, those businesses won’t be able to thrive. This is why being able to gain their loyalty is so important. It keeps them coming back time and time again. It’s a win-win situation. Since customers are the reason […]

These days, shoppers are no longer restricted to purchasing solely from the shops that are within their local town or street. Thanks to the influence of online businesses, shopping behavior has changed dramatically. It\’s highly important that you set yourself out as the best option for the customer in your niche by building brand loyalty. […]