Recently, the data platform Improvado conducted a study of 6,000 US companies and found that during the 12 months of 2020, the higher education (481%), design (229%) and consumer electronics (217%) industries saw the highest increases in digital ad spend. Although the rise in things like education and consumer electronics entertainment makes sense, but the increase in […]

These days, privacy has become a much bigger concern these days, and many more people are growing more of an awareness of their own private data online. So is this a good time for the release of a search engine that helps keep data private? In June 2020, Sridhar Ramaswamy, the former ad boss of […]

Depending on how in the know you are with PPC and PPC ads, things can either be great, or bad for you. It all ends up depending on the ad text itself, as writing up really awesome PPC ad copy can be a challenge. But because there isn\’t any real tried and true formula when […]