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office, startup, business

Structure Best Practices: How to Create Your Campaigns & Ad Groups

More than likely, your HVAC site is utilizing paid search to help get it out there to the audience that matters. Account structure is a critical element for ensuring paid search success. But what should you do in order to make ...
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youtube, laptop, notebook

YouTube Will Add New Ways For Creators to Make Money

In case you didn’t know (which is unlikely in this day and age), YouTube is a pretty big thing. You can post all the videos you want for other people to enjoy. YouTube is full of incredible videos that range ...
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chain link, fence, sunset

How to Use Internal Links to Rank Higher in Google

Are you interested in getting your HVAC business ranking better in Google? Of course, anybody running a website or business will want more eyes on their brand. There are an incredible number of ways you can rank well in Google, ...
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man, reading, touchscreen

Tips for Starting a Business Blog That’s Built to Scale

Is your HVAC website lacking an engaging blog that is interesting and informative? If not, you might be lacking a bit on your SEO strategy. After all, blogs are an incredible asset for any business site, as it adds immeasurable ...
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audience, crowd, people

The Importance of Understanding Your Audience

In this Search Engine Journal video, Chris Brogan, Brian Clark, and Loren Baker talk about the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an ...
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building, cologne, facade

Microsoft Advertising Bids Adieu to Manual CPC

The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you'll be looking down the barrel of manual action penalties. And Microsoft ...
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facebook, social media, media

Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There ...
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cms, wordpress, content management system

Thin Content And Why Quality Content Matters – Sustainable Monetized Websites

Aurora Morales and her two co-hosts examine 4 types of low-quality content that negatively impact a website’s performance. How do you avoid thin content and add value to build a loyal readership that keeps coming back to your site? Learn ...
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mistakes, editing, school

Microsoft Releases AI That Helps Interpret And Correct Searcher Spelling Errors

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. Can you imagine, a potential business is searching for ...
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